Want a peek at what the Timbercreek Penney's might be like?

There are new-style, non-mall Penney's on I-20 in Weatherford and at The Plaza at Rockwall off of I-30. The former opened last fall; the latter opened early in March.

The Rockwall store sports the Sephora Inside JCPenney boutique, a 1,500-square-foot beauty concept, while both include in-home custom decorating services and full-service salons.

Wamre had the details on the Timbercreek news at the beginning of the month, and we've had quite a few comments since. But what I still can't figure out is why Penney's wants to do this.

Comments

[Matt Wood]

The "why" doesn't seem that hard for me to understand. They are building it, not for what is in the area now, but what is coming. Target is able to support two stores within a mile of each other here. There is major development happening near Northpark to the west, and on both the north and south ends of Skillman from this site. They may be overbuilding retail, but I suspect big box retail will fare better than specialty retail. Density isn't "coming" - its here.

[james]

Wow who is the ceo of this company I mean you have to be stupid to build a new store in this economic period. J.C. Penny sales have been down don't they know that people are cutting back on nonessential items, Big Box stores will take a huge hit except those Wal-Mart Grocery stores like the one on 75. Wal-Mart superstores won't fare well because most of the stuff they sell are nonessential all the crappy clothes and toys will bring their sales down. Target had to write down billions of dollars on their credit department. Every body is cutting back it doesn’t matter if people are rich, middle, or poor even Bentley Motors sales are down.