Starbucks addicts in our neighborhood can get a fix around just about every corner — but soon, Starbucks' irresistible caffeinated concoctions might not be so accessible. According to a Reuters report:
"Starbucks Corp said on Tuesday it plans to close 600 underperforming U.S. stores and cut up to 12,000 full- and part-time positions, as it copes with an economic downturn and increasing competition."
Makes sense. When you're dealing with high and rising gas and grocery prices, paying $5 for a cup of coffee can seem irresponsible. More folks might be willing to pay the coffee price were they offered incentive (like no-catch free wi-fi), or even the impression that the company cared about the financial hit consumers in general are taking these days. Give us a deal, maybe ... buy something get something free.
Or just cut 12,000 jobs. That's cool too.
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