Natural Grocers coming to Lower Greenville?

Natural Grocers, which has 24 stores in Colorado and one in New Mexico, has opened a store in Richardson and says it’s looking at other locations in the Dallas area. I have a call in to the company's Lakewood, Colo., headquarters to see if they’ll answer a few questions about the operation. Apparently, they’re looking at the Lower Greenville Whole Foods site as well, according to the Vitamin Information Center.

Natural Grocers is a $25 million family business, specializing in vitamins (it started as something called Vitamin Cottage) and organic and natural foods. The first Dallas-area store is small, only about 14,000 feet, which makes it two-thirds the size of the Whole Foods on Lower Greenville. My favorite part of the company web site is What We Won’t Sell You and Why.

Natural Grocers is at least the third small chain that is opening stores in Dallas, following Sunflower and Sprouts.

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Comments

[JK]

I thought Whole Foods had a long lease on the Lower Greenville site and wouldn't sublease it to an operation that would compete with the new Lakewood WF store. I think the best fit possible in that space would be a Trader Joe's (saying prayers!).

[Dallas]

I hope they go with Lower Greenville. It is an excellent spot. And the more neighborhood grocery stores the better.

[beramendi]

The first blogger got all facts distorted about Natural Grocers (what was this person smoking?). This company has 28 stores , 25 in Colorado, two in New Merxico, one in Texas. The company is well over 100 million dollar company, not 25 million,and employs close to 1000 people. They are not looking at the Whole Foods site in Greenville Ave but a different location close to Whole Foods in Greenville. They do not compete with Whole Foods but supplement them, having all-organic produce(Whole Foods major portion is non-organic produce and they indicate it so). What separates this company fron all others in the category is the strict all-and-only organic products, and price. They usually are about 20% cheaper than the rest. Try them. I did, and found out all about these people, and love them.